Nigel McFarlane

How to Create a Media Kit for Your Blog

Written by admin on July 10, 2009

By this time, you must have heard about media advertising kits and what they can do to help you make money blogging.  But what exactly is a media kit?  Basically, it’s a page that’s crammed with information that should draw in advertisers and make them interested in putting up an ad on your blog.  It’s what you should put up if you’re at a point where direct advertising is your next step, and your eager to step up your efforts at monetizing your site.

If you want to start making your own media kit, there are certain guidelines you should follow.  Although media kits can come in various forms, the most effective ones all have a few crucial elements in place.  Here are a few guidelines that you can refer to when you want to start making your own media kit:

1.  Keep it simple
The last thing you want to do is sound like an academic snob on your media kit.  When you start writing for it, string your ideas together using succinct sentences and simple phrasing and wording.  Trust us: advertisers don’t want to decode your media kit, so make everything as short, simple, and straightforward as possible.

2.  Include your blog’s profile and stats:

State clearly what your blog is about and what subject matter it deals with.  What exactly is your niche, and which part of your niche is your blog most focused on?  Another indispensable element in a media kit is information on your blog’s statistics.  These figures show advertisers how well your blog is doing, and indicates how much exposure their ads will get just by sitting on your site.  Show the average number of visitors you get each month, the number of backlinks you have, and other such relevant data that advertisers will be interested in.  You can even include a screenshot of your Google Analytics page just to drive home the point.

3.  Give clear information on your ad packages:
Your ad packages are the heart of the matter here, so do your best to make all the information about them as clear as possible.  If an advertiser is impressed by the exposure that you can provide for their ads, they’ll definitely want a spot in your blog.  Show on your media kit how much your packages are, what the button and banner sizes are, and where they will be positioned in your blog.

4.  Create a page exclusively for it:
Put up a tab or a link on your site with an “Advertise” or “Advertise Here” label to direct potential advertisers to your media kit.  After all, what use is one if they can’t find it?  Position the tab or link in a prominent place, where interested parties can see it right away.

Nothing can be more rewarding than when you finally make money blogging, and creating a media kit is just one of the many ways through which you can kick the process into high gear.  Now that you know what the ground rules for making a kit are, it’s time for you to put up one and begin monetizing your blog more seriously.