Nigel McFarlane

Christian Home Based Business and Web 2.0

Written by admin on July 2, 2009

There has been much talk recently, both in the IT world and in the media at large, about the new Web-based social collaboration tools collectively labeled ‘Web 2.0.  While several savvy companies have picked up on the usefulness of Web 2.0 to expand their Christian Home Based Businesses, there are many that fail to see the opportunity presented to them.   These new online services, where people and communities collaborate and share information, are known as Web 2.0.

I think the title is a bit overblown but there is some good stuff here relating to information literacy.  I think that Wikipedia is a wonderful example of human beings working collaboratively to gather and organize information on almost any topic you can think of.  The Internet has made information so readily available to share and consume, that with a little reading, almost anyone can become an expert on any topic. 

I’m going to guess that,  “Blogs, Wikis and Podcasts” will be “Hot Topics” as well as a few other new tools.  My great concern, and I blogged about this just now, is that things fall apart for grassroots organizations when they want to go viral yet aren’t well organized (I struggle with that word now) and don’t have clearly defined goals.  A lot has changed in the past decade and I expect that in the next five years the technology will be transparent and we will be energized by the collaboration that will continue to take place via blogs, podcasts, and wikis to expand many Christian Home Based Businesses.

This is an exciting opportunity for users to help one another while benefiting from the latest in dynamic Web technology.  The ability to reduce the need to click is a quantum leap forward on web sites that helps your site stay packed full of the information you want to share, without your site visitor having to scroll for eternity or click through hundreds of times to get what they want.  A normal website functions by delivering pages of information, with links that allow a user to move from page to page. 
 
Like individuals, businesses will have to give up some of their obsession with confidentiality and privacy in order to make use of these tools.  I agree that many Christian Home Based Businesses still need to see the tools and the basic ways of using them, no doubt.  Our explanations of the effectiveness of new tools needs to be detailed, persuasive, and comparative. 

From that point forward, they could turn back to the search engine at different times to assist them in the purchase.  The problem with search right now is knowing which of those multiple touch points the consumer is at.  And finally, we could start to pull away from the pure direct response tactics that restrict the effectiveness of search. 

Are you using social media to expand your Christian Home Based Business? Your Christian Home Based Business needs to be branded if you want to increase traffic.